---
title: "How Bozard Ford Lincoln reached 
new heights with LotWalk"
description: "LotWalk Case Study #1"
image: https://21782486.hs-sites.com/hubfs/bozard_logo-1.webp
---

![bozard_logo](https://21782486.hs-sites.com/hs-fs/hubfs/bozard_logo.webp?width=300&height=132&name=bozard_logo.webp)

# How Bozard Ford Lincoln reached  new heights with LotWalk

![Screenshot 2024-05-17 at 12.52.38 PM](https://21782486.hs-sites.com/hs-fs/hubfs/social-suggested-images/Screenshot%202024-05-17%20at%2012.52.38%E2%80%AFPM.png?width=3572&height=2036&name=Screenshot%202024-05-17%20at%2012.52.38%E2%80%AFPM.png)

Industry

Retail

Challenge

Before implementing LotWalk in their operations, Bozard Ford Lincoln had been struggling with its sales and internal processes. It consistently had lead follow-up issues and hit below its sales goals month after month.

Results

The Bozard team has increased their sales by over 30% YOY by focusing on switching opportunities within their inventory otherwise unworked before LotWalk.

Key Product

LotWalk Used Car Services

[ www.lotwalk.com ](https://www.lotwalk.com/)

>$400

Gross Per Unit Increase

100+

Deals Closed

30%

Sales Increase YOY

$2M

Cost Savings

## Within 4 months, we increased our used car turn to 22 times a year. Gross per car has increased by $400 a unit!

![](https://7528315.fs1.hubspotusercontent-na1.net/hubfs/7528315/raw_assets/public/mV0_d-cms-growth-theme_hubspot/growth/images/case-study-images/testimonial-author-avatar.jpg)

Letti Bozard

General Manager @ Bozard Ford

![Youtube Thumbnail](https://21782486.hs-sites.com/hs-fs/hubfs/Youtube%20Thumbnail.png?width=2560&height=1440&name=Youtube%20Thumbnail.png)

## About Bozard Ford Lincoln

 Bozard Ford Lincoln opened its doors in Detroit, Michigan, in 1983. Bozard is a mid-sized Ford dealership consistently carrying 100-150 units.

## The Challenge

Before implementing LotWalk in its operations, Bozard Ford Lincoln struggled with its sales and internal processes. It consistently had lead follow-up issues and hit below its sales goals month after month.

![Waiting_On_The_Up_Bus_McGinnis-Small](https://21782486.hs-sites.com/hs-fs/hubfs/Waiting_On_The_Up_Bus_McGinnis-Small.jpeg?width=708&height=480&name=Waiting_On_The_Up_Bus_McGinnis-Small.jpeg)

## The Solution

The Bozard team has increased its sales by over 30% year over year by focusing on switching opportunities within its inventory that were otherwise unworked before LotWalk.

 

> Then, the Bozard sales team implemented LotWalk. Doing so gave them the tools and insight on leads they thought could increase the store's overall gross and volume. 

> The Results

The Bozard team has increased their sales by over 30% YOY by focusing on switching opportunities within their inventory otherwise unworked before LotWalk.

## Ready to walk the walk?

[![Book a Demo of LotWalk](https://no-cache.hubspot.com/cta/default/21782486/9138370b-5a40-4dea-8f8d-40d90b2dbc3a.png)](https://cta-redirect.hubspot.com/cta/redirect/21782486/9138370b-5a40-4dea-8f8d-40d90b2dbc3a)

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