How Bozard Ford Lincoln reached new heights with LotWalk
Industry
Retail
Challenge
Before implementing LotWalk in their operations, Bozard Ford Lincoln had been struggling with its sales and internal processes. It consistently had lead follow-up issues and hit below its sales goals month after month.
Results
The Bozard team has increased their sales by over 30% YOY by focusing on switching opportunities within their inventory otherwise unworked before LotWalk.
Key Product
LotWalk Used Car Services
Within 4 months, we increased our used car turn to 22 times a year. Gross per car has increased by $400 a unit!
Letti Bozard
General Manager @ Bozard Ford
About Bozard Ford Lincoln
Bozard Ford Lincoln opened its doors in Detroit, Michigan, in 1983. Bozard is a mid-sized Ford dealership consistently carrying 100-150 units.The Challenge
Before implementing LotWalk in its operations, Bozard Ford Lincoln struggled with its sales and internal processes. It consistently had lead follow-up issues and hit below its sales goals month after month.
The Solution
The Bozard team has increased its sales by over 30% year over year by focusing on switching opportunities within its inventory that were otherwise unworked before LotWalk.
Then, the Bozard sales team implemented LotWalk. Doing so gave them the tools and insight on leads they thought could increase the store's overall gross and volume.
The Results
The Bozard team has increased their sales by over 30% YOY by focusing on switching opportunities within their inventory otherwise unworked before LotWalk.

