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LotWalk's "At Risk" Feature

🧩 LotWalk “At Risk” Feature — Summary for Marketing Use

Purpose:

The At Risk feature helps dealers quickly identify inventory that may be in danger of aging out, losing profit, or slipping through the cracks due to pricing, lead activity, or poor follow-up. It’s designed to replace the “shotgun” approach to inventory management with a precise, data-driven “rifle” approach.

Core Functionality:

  • Breaks down inventory performance across four tabs: Franchise, Non-Franchise, Trades, and Purchases.
  • Highlights vehicles at risk by combining sales velocity, pricing position, lead activity, and contact gaps in one view.
  • Allows managers to click into age buckets (0–15, 16–30, etc.) to see:
  • Active leads and contact history.
  • Pricing vs. market predictor (to see if cars are priced above or below ideal market position).
  • Photo counts and listing readiness.
  • How long since the last lead or contact.
  • Offers instant insights into whether a problem is the man, the money, or the machine — i.e., people, pricing, or process.

Dealer Value:

  • Pinpoints where to focus limited time — identifying which cars, leads, or processes are slipping before they hurt gross.
  • Makes it easy to spot and act on:
  • Vehicles without recent leads or with declining activity.
  • Aged cars priced above market.
  • Underperforming age buckets that could soon cause issues.
  • Cars missing photos or slow to get through service.
  • Helps managers coach their team with clear, visual data on where follow-up is lacking.
  • Encourages proactive management instead of reactive discounting: fix follow-up and marketing before cutting price.

Operational Takeaways:

  • Dealers can now see where profit risk is building before cars hit 45+ days.
  • The feature links lead management and pricing strategy — not just what’s in stock, but how it’s being worked.
  • It’s a “cheat code” for prioritizing attention in stores that have limited time and staff bandwidth.
  • Enables department alignment: sales, BDC, and management can all see the same actionable data.

Quotes to Reuse:

  • “It’s the difference between using a scalpel and a chainsaw.”
  • “Don’t rest on your 72%. There are still holes to find.”
  • “Time kills profit.”
  • “It’s not just showing you what’s aged — it’s showing why.”
  • “There’s no hiding behind the curtain anymore.”